OTT platforms are gaining users at a fast pace these days.
People can now watch various genres of content anytime and anywhere.
As OTT platform prices continue to increase,
interest in free streaming services is naturally growing.
Let’s examine the background of OTT and the rise of free services.
Where did OTT streaming start?
Unlike traditional cable or satellite TV, OTT began by delivering content directly over the internet.
Because users can watch content anywhere with familiar devices like smartphones and tablets,
OTT became a mainstream choice.
After the pandemic increased time spent indoors,
OTT viewership expanded significantly.
The appeal OTT Streaming and limits of OTT services
OTT’s core benefit is selecting content based on personal taste.
Each service offers unique original content.
There are also some limitations.
Growing costs create frustration for users.
Subscription cancellations are also increasing.
Understanding free streaming
Free streaming provides content at no cost in exchange for watching ads.
Viewers enjoy various genres without paying.
Recently, the FAST (Free Ad-Supported Streaming TV) model has gained attention.
Although ads appear, users save money while platforms earn revenue.
Why ad-based platforms are rising
FAST is a rapidly spreading trend in streaming.
Demand for cost-free viewing increased after COVID.
New ad-supported services are expanding globally.
More genres mean broader appeal.
Final thoughts
Users seek alternatives as OTT pricing increases.
Exploring options helps match personal needs.
Content consumption will keep evolving.